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News & Goings on

Staying in Touch

The Benefits of using Print

We’ve been focussed on staying in touch with all of our clients over the past few months. Being there for you has helped us stay motivated and feel connected.

A lot of you have been asking us for advice around doing the same. A blended approach hits all the sweet spots, for sure. Digital marketing is scalable and targeted, intuitive and easily reported. While traditional approaches stir up emotions, evoke sentiment and build trust.

While digital platforms mean you can speak to your friend overseas and your client from their kitchen, it can also leave a gap. Remaining¬†authentic, supportive and true to your vision¬†has never been so important. Remember to blend progression with tradition. Sending a card to a client or a pamphlet to a prospect. Interactions with direct mail have increased 11% versus the same time last year and door drops 15%. When you’re planning to connect with your clients, remember print makes us feel.

P.S. We run a direct mail campaign every month to stay in touch with our clients and receive really great interaction from customers old and new. Let us know if you’d like to grab a coffee and brainstorm a campaign for your business.