Why should I be using direct mail?
Direct mail cuts through the digital noise. In a world where our email inboxes are full before we’ve finished our morning coffee, an unexpected flyer or booklet arriving in the post is somewhat of a novelty these days. Direct mail can take many forms. Booklets. Flyers. Postcards. Leaflets. Whatever format you choose, your direct mail campaign will be backed up by some pretty impresive statistics;
87% of people consider mail to be believable, compared to 48% for email.
70% of people said direct mail gives them a better impression of a business, compared to email.
In 2020, a record 96% of all mail was engaged with.
Talk to us today about how to best use direct mail as part of your next marketing campaign today.
Sources: Royal Mail MarketReach, Neuro-Insight, 2018, JICMAIL, Q2 2018 – Q2 2020