#9 Signpost it
Literally scream collection point. OK, maybe not literally scream because that would be weird. But do make it crystal clear where to go, where to stand and what to do.
Use wayfinding signage such as flags, banners, window vinyls, cones, posters, floor stickers or even a dedicated gazebo. You don’t want people gathering around or looking lost. Browse our range of footfall-essentials that can help you improve your space and enhance the customer experience.
#10 Don’t be a stranger
Just because we can’t do hugs doesn’t mean we need to be strangers. Communication is key with commerce so remember to keep in touch. There are multiple reasons to keep the conversation going once your client checks out online.
- Order confirmation
Your way to confirm what’s been ordered and the first opportunity to thank your new friend. Remember to give advice about when their order will be ready.
- Order is ready
Remember to include directions and instructions.
- Collection reminders
Especially important for ‘click-and-reserve’.
- How did we do?
Thanks again for your custom, how did we do? Here’s a voucher because we’re besties now.