Election Campaign Marketing
(And also experts in communication)
Your message – however vital and important – is competing for attention with the everyday lives of the voter. Just because it’s politics and it’s important doesn’t mean it has an automatic right to be read, understood and acted upon.
So, how do you get your message across?
1. Use design to convey your personal brand
Voting isn’t just about logic, it’s about emotion. People make choices based on emotion before subsequently justifying with logic. How can you help voters feel like they know, like, and trust you? The design of your campaign flyers and leaflets plays a role in this. How you decide to communicate your personal brand through your marketing literature could make all the difference.
2. Act quickly
Commit your message to paper and get it out there into the community. Get your vision of what matters into voters hands. You’ll need to act fast. Our most popular printing is available tomorrow and yet is still incredible value.
3. Be memorable
Voters will often collect their ballot paper only to have no clue who half the names are and what they stand for. FAIL! Don’t fall into this trap. What strategy do people use to remember things? Repetition. Get your name, photo, brand and key messages in multiple places, across different media, and easily accessible. A flyer posted twice to the same house (a couple weeks apart) out performs a one off piece. And in addition to being memorable, this also builds trust.
4. Engage with voters
You’ll obviously be busy in the lead up to the election meeting as many people as possible and listening to their concerns. You should have election brochures that you can leave behind, and feedback forms to gather opinions. But there’s only so much you can do in a day. Use your election materials to direct people to your website or a specific landing page. Use this space to not only present your information, but to connect and engage with your audience. Allow them to:
- Download a detailed manifesto
- Register their support
- Request or download a poster
- Easily share via social media
- Request a call
- Leave their feedback
5. Give me a reason
Turn swingers into voters. Many people will still be on the fence. They are looking for you to provide reasons why they should vote for you. People gravitate towards people they can relate to. The more you can align your policies with the concerns of your community, the more likely you are to get an ‘X’ in the box. Use the knowledge gathered from engaging with your audience to reaffirm their views.
EXAMPLE LEAFLET DESIGN.
This political leaflet example is a double sided A5 leaflet but a typical postcard size (A6) and a compliment slip sized flyer (DL) are popular too. Just remember not to try and cram as much information on them. Talk to us, we can help.
Important things to include:
- Your name
- Quality photo
- Political party you represent (or Independent)
- Your area
- Strapline, headline or vision
- Bullet points
- Summary, blurb or background info
- Personal note
- Multiple ways to get in touch
- Date of election
- At least one call to action
- Publishing information (imprint)
Under the Political Parties Elections and Referendums Act 2000, there are rules about putting imprints on election material. Whenever election material is produced, it must contain certain details to show who is responsible for the production of the material. On printed material such as leaflets and posters, you must include the name and address of the printer and the promoter.
An example would look like this:
Promoted by Jess Noble, Bishops Mews, Central Walsham, WS2 017.
Printed by printing.com, Meeting House Lane, Lancaster, LA1 1TH.
If the document is single sided, like a poster, this information must be on the face. If it’s a multi page document, it needs to be on the first or last page. Read more.
Prices shown are for standy-by service, quicker turnaround times and other quantities are available. Prices include delivery to one UK address, but exclude artwork and VAT.